Brands that really care.

Buying fairly-made, sustainable items does not mean sacrificing style, comfort or efficiency. We curated a selection of pieces that make you feel great about wearing or using them - because of their story, but also simply because they look incredibly good on you!

answered for each item.

Our values - ethical + transparent

Transparent + Ethical

77%₁ of UK retailers think there’s a likelihood of modern slavery in their supply chain.

We want to take a stand against the sadly usual opacity in the fashion world, by going all the opposite way. That's why require all our listed brands to disclose their factories' locations as well as photos of them.

You now don't just take brands' words for it — you can judge by yourself.

Because really, can fashion be fun if somebody else suffered creating it?


The most sustainable piece of clothing is the one you already own. The most eco-friendly beauty product is none at all. 

That being said, we strongly believe that supporting businesses changing the industry for the better is as impactful as well. We also value efforts and believe there's always room for improvements, which we are happy to celebrate.

No greenwashing, no cutting corners.

Our values - Sustainable
Our values - Clean Ingredients

Clean ingredients

All of our beauty range has been carefully selected for their clean, non-toxic ingredients.

We believe the people making the products we buy deserve the best treatment, but so do you!

No virgin plastic

Fashion accounts for 20 to 35% of microplastic flows into the ocean.₂

Enough is enough, don't you think?

Most of our brands will ship orders entirely plastic-free. Those who don't will use recycled plastic - this will be specified on the product page.

We do not have any items made from plastic-derived fabrics, such as polyester, acrylic and nylon

As a rule of thumb, what's not good for the planet usually isn't for you either.

Our values - No virgin plastic


Fast fashion isn't free.
Someone somewhere is paying.

Lucy Siegle


Shop your values.